McLachlan
CLIENT PORTFOLIO
PURIS Foods
A plant-based food company based in Minneapolis, MN.
Date
2020 - Current
Brief
The PURIS end-to-end food system has grown over 30 years to benefit every link in the chain of food production. Their model is a foundation for the health and happiness of Americans today, scalable to the needs of a growing planet tomorrow. PURIS creates delicious, ultra-nourishing products that fit how people think and eat now.
Strategy
PURIS began with a very small and inconsistent social media presence. I came in with a consistent posting strategy and content execution that allowed for monumental growth across all platforms.
Results
The PURIS social media presence is now a known channel in the plant-based industry and is growing every day. Their page now shows brand identity and company culture while informing their followers about relevant information in the plant-based community.
Kind Lips
Start-up beauty company based in Minneapolis, MN.
Date
2019-2021
Brief
Kind Lips is on a mission to make the world a more kind place, and we want you to join us. With 20% of profits given to anti-bullying organizations, each tube of KIND LIPS is a reminder to be kind. Their natural and organic lip balm will leave your lips nourished and protected while reminding you to choose kind words.
Strategy
Kind Lips came to me with a need for consistent posting and content creation to develop their brand. We created a posting strategy and collaborations and set up and executed content creation.
Results
Kind Lips gained a natural organic presence and grew with collaborations with influencers and other brands. Their entire feed was re-branded with a "Sephora" brand look, and I took content for the brand which is still being used to this day.
Chopper Mill
Start up children's mitten company based in Stillwater, MN.
Date
2022- Current
Brief
Chopper Mill, Inc. is an e-commerce, woman-founded company. When kids feel comfortable and confident outdoors, they love winter more—and get more out of it. That’s what inspired Chopper Mill. They are building the world’s best mitten company for kids, crafting products worthy of the fantastic people they protect. Their mittens are designed for generations of outdoor action, made to withstand anything northern winters throw at us.
Strategy
Starting from ground zero, I created a social presence for Chopper Mill on every platform. We strategized for consistent posting and collaborated on organic and paid content. I create brand content, manage collaborations to uphold our social presence, and track all analytics for social growth.
Results
Chopper Mill's consistent growth is outstanding. Our reach has been the best with consistent posting and adjusting creative to current trends. I look forward to assisting in growing this brand and its presence into something incredible.
AcreMade
Start-up plant-based egg company based in Minneapolis, MN.
Date
2022 - Current
Brief
Acremade Substitute enables plant-based, top 9 allergen-free cooking and baking in any setting. Mix powder with water and scramble on a skillet, make frittatas, bites, or quiches or add to cake, bread, muffin, pancake, cookie, and even noodle recipes in place of egg. Designed for optimal functional performance while packing 5g of pea protein in each serving
Strategy
Constructed the AcreMade social presence on all platforms for this brand from ground zero. Branding, content creation, blog posts, and influencer collaborations.
Results
AcreMade is still in the initial growth phase. We are creating a brand presence and history on each platform for growth as it enters the plant-based market.
DivergeIT
IT company based in Los Angeles, CA.
Date
2020 - Current
Brief
DivergeIT® is a high-performance managed IT service provider (MSP) and managed security services provider (MSSP) for business leaders and IT teams. They serve mid-sized businesses and enterprises in over 25 states across America. Ranked top 1% of Microsoft® Partners in the USA and SOC 2® certified by AICPA.
Strategy
DivergeIT is a B2B forward company that was in need of a like-minded tech-savvy audience as well as potential customers.
Results
We have a LinkedIn strategy that was created to build their company page and allow others to connect and follow along, all while highlighting their latest and greatest software programs.